Required: More Doing

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writeI’ve been spending a lot of time thinking about, researching, and sketching out my battle plan. I’ve been reading up on social media marketing, creating an online presence, and ways to create awesome content, ready to be consumed by you, my readers (hi Dad!). There is so much out there – all of it fascinating to me – but it takes the bulk of what little time I have for this. I’m not…doing.

I have to get back to basics and write. Just write. If there is nothing ready to ship, nothing ready to be read, what the hell I am marketing for? This website is here, waiting for me to use it. It’s not perfect, but it is starting to look the way I imagined it would. The companion site – for my freelance business – it still in the early stages. My twitter profiles are clicking along quite nicely. And I’ve found the time I set aside for reading industry blogs is one of the best parts of my day. But…little actual writing is taking place. Sheesh…rookie mistake. What makes it even more embarrassing is that every blog, every expert, warns of this pitfall. You get consumed by the other stuff and “forget” to write. Whoops.

Here’s my new plan:

Step One – Write.

That’s it. Write. I figure that with a plan so simple, I won’t be able to screw it up. This website will be my personal space, of which you are more than welcome to frequent (hi again, Dad!). I’ll write about writing. About my new copywriting business as I get it up on its feet. I’ll write about Dubai, about my students, and about my son. About life…just to cover my bases. Will I be able to write every day? Probably not, at least right away. But I will write more.

How do you do it? How do you balance the need to write, the desire to write, and the rest of it?